The creator marketing agency for brands in Japan.
The Japan growth partner for global businesses expanding into the market.
Creator marketing built to scale your brand in Japan.
We are a creator marketing agency that helps global brands launch and grow in Japan. Influencer marketing, Japan UGC and paid ads run as one system, so every creator video works harder.
Creator Marketing Strategy
A clear roadmap for launching or scaling in Japan through creator marketing. Built for how Japanese consumers actually discover and buy, not copied from what worked overseas.
Influencer Marketing in Japan
We find, vet and manage the right creators from our roster of 400+ Japan based creators. You approve, we handle everything else.
Japan UGC Content
Native Japanese UGC videos and photos made by real creators, scripted and edited to convert on TikTok, Instagram and Meta.
Creator Content Ads
We turn top performing creator content into Meta and TikTok ads, then optimize for results.
Also available as part of your launch: email marketing, website optimization and Amazon Japan setup.
See the engine in action.
A sample of the Meta-ready creatives we produced for AdaptoLatte in Japan.
Part of 785 creatives produced for this campaign alone.
You're burning ad spend in Japan, and still not breaking even.
Rising CAC
~20% year over year, quietly eating your margin.
Generic creatives, cold funnels
Spend goes out. Revenue doesn't come back.
No system, no results
Content and media running separately means every month of testing is another month underwater.
Creator Content Advertising.
Our method for scaling brands in Japan: creator-made content, engineered and run as performance media.
We combine creator marketing and paid media into one system, strategy, funnel content, creator management, and Meta ads, all run by one team. We call it Creator Content Advertising. It's how we take global brands to seven figures in Japan within 12 months.
Content built to convert
Every piece is briefed against your funnel, not just for views. Creator content made to perform as an ad, not just exist as one.
Media run to scale it
We manage the Meta ads spend behind the content directly, budget, testing structure, and scaling decisions, in-house.
One system, one team
Strategy, creators, content, and ads run together, not handed off between vendors. Nothing stalls waiting on a handoff.
A four-step system. Content and ads, together.
Strategy & funnel mapping
We build the content and media strategy against your funnel, your offer, and what's already running in your Meta account.
Source & produce creator content
Cast from Japan's largest vetted creator network. Produce at scale, hooks, angles, formats, and localized variants, briefed for performance.
Launch & manage ads
Our media team puts the content into your Meta account and runs it, budget, testing, and scaling decisions, managed directly by us, not handed back to you.
Report & iterate
Weekly performance reads across creatives and spend. We scale what works, cut what doesn't, and brief the next batch against real account data.
AdaptoLatte, Functional Mushroom Coffee, Japan.
785 creatives for a single brand, part of 400+/month across our roster. Executed across Meta Japan with 91 external creators.
Persona diversity
Celebrities, bodybuilders, doctors, Olympic athletes, actresses and UGC creators, cast against the product's positioning.
Volume & testing
~15 to 20 creatives per creator. Top testers whitelisted to run natively from creator accounts.
Cost efficiency
~¥100k per creator brief typically yields ~20 usable videos, well below open-market ad UGC benchmarks.
20M+ combined reach, across every discipline.
Combined social reach of the creators in our network.
Influencers and UGC creators across every discipline. Choose the faces that fit your brand, and we run the rest.
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
INFLUENCER
UGC
UGC
UGC
UGC
UGC
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UGCThe founders.
Built for Japan, run by people who know it.
Asaka
- Built the largest community of UGC creators in Japan
- Content & UGC creator herself, personal brand of 30,000+ Instagram followers
- A leading voice for UGC in Japan
Kenji
- Scaled multiple e-commerce brands across Japan over six years
- Naturecan Japan: 0 → £10M+ in three years (e-commerce & marketing manager)
- AdaptoLatte: founding marketing director, 0 → $6M+ in three years
- Access to Japan's largest network of influencers and celebrities
Straight answers.
We manage both. Content and Meta ads run as one system under our team, you're not left to plug our creatives into your own media buying.
First Meta-ready creatives land within 14 to 18 days of kickoff. From month two onward, we run at a steady cadence of 100+ new creative pieces per week, delivered in batches and fed straight into the ads we manage in your account.
Souzou works best for brands actively scaling in Japan, a working product, existing Meta spend, and budget for creatives and media. We also run 0→1 market entry for established brands launching in Japan for the first time.
Yes. Souzou is built for brands already live in Japan scaling paid social, and for brands doing 0→1 market entry. Our founding team has taken two brands from zero to multiple seven figures a year in Japan over six years.
Japan is a rare combination of scale and openness, 125M+ population, the world's 4th largest economy, high purchasing power per capita, and still-low market saturation for creator marketing. That combination won't last: we're looking at roughly a 2 to 3 year first-mover window before more brands catch on and it gets crowded.
Ready to scale to seven figures in Japan?
Book a call. We'll scope your Creator Content Advertising plan, content, ad spend, and cost structure, against your current Meta account before either side commits.
Get in touch